Opening of a new showroom and presentation of the new BMW i8
The presentation of the hybrid super car BMW i8 as part of the opening of the first specialized BMW showroom for the i and M series model range in St. Petersburg was held in 2 stages: the day part - for the media representatives, the evening part - for the dealer's VIP clients.
EUROSIB. OPENING OF A NEW SALON AND PRESENTATION BMW i8
Especially for the project, the agency developed a complex technical presentation of the car presentation - an analogue of the debut presentation in Frankfurt am Main - using LED and video effects. The scenery of the salon was strictly regulated by the BMW i brand book: dwarf trees, luminous furniture, flower arrangements, outdoor and interior lighting, a musical program performed by a cellist and a dj set new disco lounge. The agency also organized the Louis Vuitton exposition area.
Official video of the new BMW i8. Source: BMW UK Youtube