British American Tobacco Russia. glo
Representation of the glo brand at summer events in Moscow
The agency developed and produced in the shortest possible time a mobile two-story zone, which has no analogues in Russia.
The brand's presence was reflected at the most exciting summer 2018 events in Moscow: PARK LIVE MOSCOW, GEEK PICNIC, STEREOLETO, URBAN DREAMS.
The brand's presence was reflected at the most exciting summer 2018 events in Moscow: PARK LIVE MOSCOW, GEEK PICNIC, STEREOLETO, URBAN DREAMS.
PARK LIVE MOSCOW 2018
For the presentation of glo at summer festivals, a two-story brand area was designed and implemented in an unprecedented time frame, reflecting the values of the brand. A number of design features of the zone were implemented for the first time in the country, such as, for example, a mobile waterfall photo zone. A team of 40 people worked on the implementation of the project, more than 20 contractors were involved. For the Park Live festival, a lot of preparatory work has been done to select the optimal location of zones and auxiliary facilities, think through the logistics of guests and materials, and coordinate all the details with the organizers.
The result was an outstanding performance record for the zone, and it successfully weathered a real hurricane at the time of the festival.
The result was an outstanding performance record for the zone, and it successfully weathered a real hurricane at the time of the festival.
80 sq.m
zone area
5 days
for successful implementation
40
professionals
The mobile zone developed by the agency has successfully worked at 5 festivals.
GEEK PICNIC
STEREOLETO
URBAN DREAMS
GLO. OTHER PROJECTS
glo brand representation at MBFW
Representation of the glo brand at the GQ awards
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