The Forum was opened by Sobyanin S.S. with the theme "Superstar Cities". Among the speakers were: Andrey Kostin (President of VTB Bank), Patrick Schumacher (Director of Zaha Hadid Architects), Mary Bassett (Director of the US Health Center) and many others, as well as Kenneth Lindgren, CEO of KONE Russia, with the topic "Skyscrapers and business districts as city competition factor.

The agency organized the KONE zone:
- held a presentation with a speaker on the main stage
- produced designer image steles symbolizing elevators
- Provided work for hostesses and photographer
- produced all video content
- as well as eco-style souvenirs