At the end of December 2020, KONE set a task for the agency to hold not just a New Year's corporate party online, but to reflect in it several important topics for the company in 2020:
• 100 years of KONE,
• congratulations to employees who have worked in the company for 10 and 20 years,
• launch of revolutionary KONE DX-class elevators with cloud connection,
• renewal of KONE values.

Nevertheless, it was important to stay in the same concept of the holiday and involve employees from all over Russia in the interactive as much as possible.

The agency proposed a TV SHOW format: with a host, live music in the studio, pre-filmed reports with the participation of employees, a live chat where employees communicated with each other, asked questions to the host, commented on what was happening and participated in competitions with real prizes.