The agency developed a unique building with a view of the main stage, broadcast the draw as part of the broadcast of the festival on the federal TV channel, and also implemented the KPI for traffic through the activation zone and the number of participants in the draw, which contributed to the overfulfillment of the sales plan for the product and souvenirs.

The following tasks were also successfully implemented: development and turnkey implementation of the brand representation of the MOSBREW Non-Alcoholic brand at the Nashestvie 2016 festival, design support, audio and video production, recruitment, construction of a unique installation from containers, for the first time on a similar scale for Russia, integration of representation at the festival with an advertising campaign in ATL channels, drawing a prize - a Mini Cooper car on the main stage and other prizes.

The tasks of the agency included the development and implementation of a turnkey representation of the MOSBREW Non-Alcoholic brand at the Adventure The Music 2016 festival, design support, audio and video production, recruitment and coordination of promotional staff, construction of a lounge area and container bar, development of activation mechanics for festival guests.

The agency's work resulted in the most noticeable representation of the festival's partners. Implementation of KPI for traffic through the activation zone, posts in social networks. Overfulfillment of the sales plan for the product and souvenirs.