TC Nevsky Center is the official partner of FC Zenit. In this regard, the agency was faced with the task of inventing and organizing a TC zone on the territory of the Gazprom Arena and ensuring its operation at all matches of FC Zenit within the framework of the Russian domestic championship.

For 2 seasons (2019-2020 and 2020-2021), the agency provided turnkey subscription services for the project, namely:
• building a branded zone from scratch;
• organization of games/interactives with spectators;
• holding drawings with the issuance of prizes;
• organization of the work of the presenter and promotional personnel.