Rockstar at CRAFT DEPOT festival
Brand exposure
Developed and implemented on a turnkey basis the presentation of the Rockstar energy drink at the Craft Depot festival. The 112 team prepared several integration concepts to choose from, of which the optimal one, from the point of view of the brand group, was implemented.
ROCKSTAR. CRAFT DEPOT FEST
Craft Depot Fest is a new generation exhibition that brings together representatives and fans of craft culture, artists, musicians and just people who like to have a great time.
The program of the event includes many interactive entertainment venues, various street food, a competition of graffiti artists from all over Russia, prize competitions and performances by legendary music bands. The format of the Craft Depot Fest is unique: it includes unlimited tasting. The guest pays only for the entrance, and all types of drinks during the event are tried for free.
More than 7,000 people visited the ROCKSTAR zone, created by the 112 agency, and about 6,000 people tasted the drink.
The program of the event includes many interactive entertainment venues, various street food, a competition of graffiti artists from all over Russia, prize competitions and performances by legendary music bands. The format of the Craft Depot Fest is unique: it includes unlimited tasting. The guest pays only for the entrance, and all types of drinks during the event are tried for free.
More than 7,000 people visited the ROCKSTAR zone, created by the 112 agency, and about 6,000 people tasted the drink.
7000
visitors to the ROCKSTAR zone
1 day
festival
6000
ROCKSTAR drink tastings
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