Various activities took place on the territory of the festival: transfers on branded buses, a comfortable Rothmnas beach was equipped, air-conditioned pavilions were built on the main dance floor and in the VIP zone, a separate tribune was organized on the main dance floor, branding of the night dance floor was made and placed, a video sequence was prepared for use at the event.

After successful work at the Kubana festival, Rothmans, together with the 112 agency, ensured its presence at the 5 largest rock festivals in the country. The bright image of the brand is perfectly combined with rock culture, which was demonstrated by the Invasion project. The most successful elements of integration were chosen to work at the festival.

Almost 15,000 people visited the main Rothmans area for the festival: to plunge into the atmosphere of an English pub, charge the phone, go online, take a photo for memory, watch a concert from a separate podium, comparable in comfort to the VIP area.

Carrying out the project in combination with other activities of the brand led to an increase in sales growth of Rothmans in the Central Federal District compared to neighboring regions.