British American Tobacco Russia.
Wild Mint x glo™
Wild Mint x glo™
Presentation of glo™ at Wild Mint Festival 2021
Development of 2 large-scale zones as part of summer activity.
BUNYREVO,
TULA REGION
TULA REGION
In the period from June to early August 2021, the agency implemented the construction and maintenance of the O:SPACE tobacco heating technology zone at the Wild Mint festival and at the International Aviation Space Salon in Zhukovsky.
The agency also produced exclusive interior content for the zone (furniture, stained-glass windows, interactive zones, posm and consumables) as part of the launch of new glo summer flavors in collaboration with TIMATI and Olga Buzova.
The guest of honor and ambassador of the brand's new tastes is TIMATI.
The agency also produced exclusive interior content for the zone (furniture, stained-glass windows, interactive zones, posm and consumables) as part of the launch of new glo summer flavors in collaboration with TIMATI and Olga Buzova.
The guest of honor and ambassador of the brand's new tastes is TIMATI.
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